NDS at CCBN 2011: Leading the Way in Convergence
- Highlighting proven solutions that enable operators to deliver content securely and seamlessly to multiple screens and companion devices around the home
- Demonstrating commitment to the Chinese market with continued investment in NDS Shenzhen R&D centre
- Showcasing global customer deployments including Kabel Deutschland, Zon and DOXTV
- Illustrating innovative approaches to the user experience; enhanced functionality, improved design and usability in the user interface
BEIJING, CHINA — March 21, 2011 — CCBN 2011, Stand 2401, International Hall 2– At this year’s CCBN in Beijing, NDS, the leading provider of technology solutions for digital pay-TV, will continue to demonstrate its industry leadership by showcasing a range of products and solutions designed to empower operators to deliver content securely and seamlessly to multiple devices, both in and outside of the home.
At CCBN NDS will demonstrate its focus on providing the Chinese market with superior, adaptable solutions to address the two initiatives that are changing the face of telecommunications and TV: China’s Next Generation Broadcasting (NGB) initiative and Three Network Convergence. A series of demonstrations including companion device technologies will highlight both NDS’ global expertise and its ability to address the unique demands of the Chinese market.
Commenting on NDS’ focus at CCBN 2011, Sue Taylor, Chairman NDS China, Senior Vice President and General Manager Asia Pacific said: “This next year is set to be an incredibly important year with three-network convergence coming to fruition, providing a significant turning-point in the Chinese digital media landscape. At CCBN, NDS will demonstrate how the pay-TV industry can take maximum advantage of the opportunities presented through such initiatives and enable customers to deliver on convergence, addressing the challenges and opportunities of emerging industry trends.”
CCBN will provide the framework for NDS to showcase how its solutions enable extended reach across multiple platforms and derive value from the converging TV landscape. Through a series of technology demonstrations and insight into customer deployments, NDS will demonstrate its expertise across the pay-TV value chain, and reinforce the company’s position as a pioneer of new digital-TV opportunity.
At CCBN 2011, NDS will showcase its technical expertise in enabling a next-generation user experience, convergence, advanced applications, and unified solutions:
User Experience
NDS Snowflake™
NDS Snowflake is a high-end, elegant user interface that enables an entirely new model of content navigation for subscribers. The latest version of NDS Snowflake offers high definition three dimensional animation and a highly intuitive user experience that caters to the latest convergence technology. A product of NDS Studio design, NDS Snowflake is a UI framework that can be adapted to any customer brand.
Customer deployment: ZON
Leading Portuguese pay-TV operator ZON recently announced the selection of NDS Snowflake™ User Interface (UI) and MediaHighway Set-Top box software. The demo will show how the operator’s brand was applied to the NDS Snowflake framework to make it uniquely theirs.
3D TV
With operators and consumers aware that 3D is fast approaching, NDS is constantly evaluating and experimenting how to bring the best possible 3D experience to pay-TV platforms by examining how EPG graphics, fonts, video subtitles and trick modes work with 3D content, as well as the impact of screen scaling on the viewing experience.
Over-the-Top and Connected devices
NDS Service Delivery Platform
Marrying Digital TV with OTT, the NDS Service Delivery Platform (SDP) is a fully scalable platform that enables TV operators to extend their offering to companion devices through third-party applications. The NDS SDP provides an open application programming interface (API) that acts as an interface between applications on devices, a service provider’s TV platform and social networks or other internet content. Providing a standard web services interface, the SDP enables the development of a limitless number of applications to complement or control the TV viewing experience.
As examples of applications made possible through the NDS SDP, NDS will be showcasing two applications:
Application example: Publishing on Companion Devices
The publishing demonstration shows a digital version of an operator’s Subscriber Magazine on a companion device, the user can browse through the TV Magazine content just as they would with the print version but can also interact with the content and tune to the relevant channel, flick video and /or images from the device to the TV and perform remote DVR recordings.
Application example: iPad DVR
The second application example enables the use of the iPad to view and remotely control the DVR, with functionality such as booking to record programming and the ability to recommend content to friends.
NDS InfiniteTV™
NDS InfiniteTV™ is an open platform for over-the-top delivery, processing and monetisation of content that incorporates widgets and applications into a unified user experience across multiple devices. It enhances the value proposition for content providers and Consumer Electronics (CE) manufacturers by providing them with a mutually beneficial framework.
Advanced Applications
NDS will showcase a broad selection of technologies that provide advanced functionality for the pay-TV platform. The demonstrations range from those that provide additional functionality through MediaHighway set-top box software to more advanced proof of concept demonstrations that look at areas such as social networking and providing value-added entertainment in developing markets.
Advanced functionality enabled by MediaHighway
Enabled by future-proof MediaHighway set-top box software, a selection of exciting technologies that operators are able to deploy either on launch or as additional features will be on display including, video on demand (VOD) with progressive download (PDL), global search functionality and DVR Lite, the solution that enables a zapper box to be transformed into a DVR with an external disk.
Customer deployment: Kabel Deutschland
Kabel Deutschland in Germany recently launched a quad-tuner hybrid HD DVR, which boasts a user interface with remarkably fast navigation. The platform is enabled by NDS MediaHighway® set-top-box software with NDS DVR technology, NDS VideoGuard® conditional access (CA), and an NDS designed Electronic Programme Guide (EPG) which was developed in close collaboration with Kabel Deutschland.
Two-way applications and games for China
NDS has been at forefront of the development of interactive applications and games in China. Customised local solutions to be demonstrated at CCBN include karaoke, news, shopping, stock listings and games.
Unified Solutions
NDS Unified Headend™
The award winning NDS Unified Headend provides the solution to all convergence challenges, it enables operators to securely and seamlessly deliver content and services to multiple screens, providing a manageable and cost effective solution in a multiplatform environment. With a business management platform that is pre-integrated with all VideoGuard™ solutions, operators can manage all their services using one system, without compromising content and service protection.
NDS Unified Gateway™
NDS Unified Gateway™ is an end-to-end system that takes a unified approach to distributing video, data and voice services in and around the home from a single point, fulfilling the vision of a fully connected home.
An end-to-end solution, the Unified Gateway combines NDS’ pay-TV leadership in set-top box software, UI design and DRM, with Jungo’s experience in residential gateways. It provides home network connectivity to support a wide range of IP enabled entertainment and communication devices, enabling two-way network operators to offer subscribers triple and quad play services from a single managed gateway device.
For more detailed information on the above NDS solutions please visit www.nds.com.
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| NDS |
| Amy Lucas |
T: +44 20 8476 8243 |
| Corporate Communications |
alucas@nds.com |
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 75 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 145 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 171 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 35 million units deployed. (Deployment figures as of 31st December 2010).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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