Advertising that’s measurable, addressable, engaging
The world of TV has changed. It’s more complex than ever before, with more channels, more devices, and more content to choose from. But the goals of advertising remain the same: to reach the right audience with the right message at the right price in order to generate a response.
In today’s changing world, advertisers, agencies and media buyers need a tool that helps create advertising that is measurable, addressable and engaging.
NDS Dynamic. As dynamic as your advertising can be.
For the first time, TV operators can create new revenue streams by offering advertisers what they want: ads that reach well defined audiences—driving better results.
NDS Dynamic offers advertisers, media sellers, and operators a new world of precision and increased revenue opportunities with:
- Audience Measurement—Second-by-second measurement of viewer interaction with TV content, advertising and advanced services such as DVR.
- Addressable TV Advertising—Makes addressable ads an integral part of the TV experience. Supports video, display, and interactive addressable ad formats.