How NDS Dynamic™ helps operators
NDS Dynamic Audience Measurement solution provides second-by-second
reports on viewer interaction with
set-top boxes (STBs) including linear TV viewing, time-shifted viewing
(DVR or Video-on-Demand), electronic programme guide (EPG) navigation,
and use of interactive applications.
On the operational side, NDS Dynamic is flexible enough to allow operators to choose which homes report what types of data and on what timeline.
Operators benefit from improved advertising carriage and sales. With NDS Dynamic, pay-TV operators can collect
data on how ads are viewed on their platform. They can also:
- Ensure ads are delivered
and measured correctly even on niche channels.
- Protect their investment by ensuring that
DVR (time-shifted) viewing does not reduce overall TV
rating on the platform.
- Attract new advertising
budgets. Use operator data and proper market segmentation
to provide a more compelling case to attract advertisers.
- Introduce advanced
advertising scenarios—such as interactive and addressable
advertising—that require STB-level measurement.
- Create commercial agreements that
provide viewing data to advertisers.
New business intelligence. NDS
Dynamic provides pay-TV operators with an intelligence
tool that increases the effectiveness of their marketing
and operational efforts. This means:
- Upsell new services and reduce
churn by better understanding existing
subscribers and the ability to target new subscribers.
- Hands-on approach to understanding and launching new services such as DVR and HD. NDS Dynamic helps operators know that subscribers respond to their new services and use them.
- Operators can now manage
their channel inventory and
available bandwidth. NDS Dynamic helps operators
negotiate channel costs and
placement based on real viewing numbers.