In the digital age, the Internet and mobile devices are presenting a variety of new challenges to the publishing industry. In order to remain market leaders, publishers need to adapt both their business models and the user experience they provide. Yesterday’s publishers have to become tomorrow’s global multimedia enterprises.
Advertising revenue, the cornerstone of print magazines and newspapers, has been joined by new business models in the electronic publishing world. These include Google’s Newspass, iPad subscriptions, iAds, paying publishers’ websites, and News Corporation’s pay wall.
The NDS vision of ePublishing combines global monetisation and distribution strategies for publishers’ content while implementing Internet tools such as social networking and widgets that add value to their content.
With its dedicated design and ergonomics team, NDS is creating a new reader experience that is customised for each publisher and device. Using its digital TV story-telling UI know-how, and taking into account technical requirements such as automation, NDS ePublishing consulting services will enable publishers to introduce a new dimension in reading.