Making convergence a reality
Service providers are continually launching new services and applications on STBs, PCs and mobile devices. By centralising customer care and controlling content flow to customers over multiple delivery networks, operators can reduce costs, improve service, and efficiently deliver content to more devices.
The NDS Unified Headend™ is the platform for business management, customer care, and content control. It is integrated with NDS VideoGuard®, the pay-TV industry’s most advanced suite of CA and DRM solutions.
How does NDS Unified Headend work?
- It controls content flow to all devices over all networks, letting a single unified customer support centre deal with all customer issues.
- It offers step-by-step expansion paths that enable new services and devices to be added.
- It enables applications across different platforms:
- Flexible business offers and promotions to a group of devices.
- Purchasing, authentication and user interfaces on any device.
- Targeting and personalisation.
The NDS Unified Headend meets customer demand for a more integrated and exciting service without compromising on content and service protection. It adds value and new business models through tighter integration between back-end systems.
The bottom line is that the NDS Unified Headend offers new opportunities with reduced operating costs. It ensures that operators can create attractive, cross-platform business offers that keep them ahead of their competition and satisfy their customers. The end result is reduced churn and increased ARPU.
The flexibility of the NDS Unified Headend gives subscribers the freedom to view content anytime, anywhere, on any device.