Secure, Integrated XTV™ DVR Lets You Offer More than the Box
It’s no wonder that XTV™ DVR technology from NDS is instrumental in helping pay-TV operators revolutionise the way their subscribers watch TV. Since they were first deployed in 2001, DVRs with XTV and NDS VideoGuard® content protection have become “must have” appliances for pay-TV platforms everywhere.
How does it work? XTV lets subscribers decide when and where they watch content. It also allows them to record multiple overlapping programmes and create personal playlists. And XTV with MediaHighway® middleware adds mobility to the equation by providing the means to copy content securely to a variety of CE devices at home or on the go.
Primary benefits of the XTV DVR are:
- Full integration with your platform’s headend and other pay-TV services including Electronic Programme Guide (EPG) and interactive applications. Subscribers can choose what they want to record, watch or transfer directory from the main EPG.
- Broadcast-strength encryption provides best protection for stored content.
- High Definition (HDTV) deployment lets you introduce the next generation of TV viewing.
- DVR Lite turns a zapper box into a full DVR service by connecting an external hard drive, while passing the hardware cost to the subscriber.
The XTV DVR enhances revenue generating opportunities.
- Secures stored content. Content protection and encryption extends to the DVR disk—and other portable devices like PMPs.
- Convenient. Subscribers can book Pay-per-View (PPV) events from promos—and pay only when they watch. They can search for DVR results and get recommendations for pay-VOD titles.
- Audience measurement. Track and collect audience measurement data directly.
- Advanced advertising. XTV DVR technology enables NDS Dynamic™ advanced advertising that is measurable, personalised and interactive. It also drives ad forms like telescoping, substitution, etc.
- Flexible platform. Add new services as your business grows: Push Video-on-Demand (VOD), progressive download, remove booking from PC/Mobile, multi-room DVR, and addressable advertising.
- Reduce time to market and costs. XTV is already integrated with more than a dozen STBs and multiple chipset vendors.
Your subscribers will be as delighted as you are. In the UK, over 90 percent of Sky+ viewers say they are “very satisfied” with their Sky+ [DVR] service. Eight out of 10 users recommend Sky+ to their friends. To reduce churn and increase customer satisfaction, choose the best device for your viewers’ profile.
XTV DVRs offer advanced features and applications to keep your DVR service ahead of the competition:
- Easy to use. Subscribers get a user interface that automatically integrates with their current broadcast system. It works through the Electronic Programme Guide (EPG) they already know, and coordinates with the viewing schedule. The result: new levels of impulse viewing and convenience.
- Multi-room DVR lets subscribers watch content stored on their DVR in any room in the home, or transfer content to another PC or device over the Internet.
- Flexible and expandable. The XTV DVR lets you offer functions such as simultaneous recording and recording multiple episodes.
- Compensates for schedule overruns. All programmes are recorded at the right time, even if schedules change.
The XTV DVR is already found in 38 million homes worldwide. No matter what it’s called: Sky+, Sky Italia, FOXTEL iQ, My Sky, Viasat, DIRECTV Plus, Yes Max or Hot Magic, it’s a winner.
Join the XTV DVR revolution. Your subscribers deserve the best.